When
it comes to setting trends, nothing beats the Internet in adaptability and
speed at which it spreads, and in the realm of online marketing, advertisers
always have an eye out for the latest fads just to keep up with the
ever-changing, constantly shifting pace of advertising in the digital age.
This
year alone, a few trends have cropped up on the marketing radar, showing
potential to set the direction towards which much of digital marketing might
move to in the very near future.
Location-Based
Marketing
Though
the vastness of the Internet's scope and reach is oftentimes a blessing to
online advertisers, for some who are looking to reach a specific target market
based on location, size and space can be a bane. This is where location-based
marketing is setting the pace. Many websites over the Internet are already
providing location services that allow consumers to broadcast where they are at
by virtually "checking-in".
To
capitalize on this growing trend, businesses should start securing their spaces
on the web as well as making sure that their phone numbers and map locations
are clickable from their websites.
Search
- in an Instant!
Instant
search is one of the newest offerings of one of the biggest search engines in
the world. This upgrade to the way people search works by providing suggested
keyword combinations as users type, providing instant answers to consumer
queries.
How
does this change the game? Most users often have only a vague idea of what they
are looking for on the Internet. By providing instant suggestions, most people
could abandon their original search phrases for shorter combinations
recommended by the search engine's "Instant" feature.
This
should prompt businesses relying heavily on search engine results to optimize
their keywords in order to reach their target audience effectively.
Monitoring
the Social Media
With
hundreds of millions of people logging into different social networking sites a
day, online advertisers know that they can cash in on this booming market.
However, social network users are wary of impersonal advertising launched over
these sites.
The
key is to create interactive and high quality content marketing campaigns over
social media that aims to create only the best customer experience. Even if you
only target a small group, chances are, these satisfied customers would spread
the word around - and in the social media landscape, that practically means
going viral.
These
trends are indicative of the versatile nature of the Internet, so online
marketers would do well to constantly pay attention to trends as these could
spell their success not just for the present but also far ahead into the
future.
By Jaxky Lim
No comments:
Post a Comment