We all know if you own a business and are not online yet, you have a lot of catching up to do. People spend more and more time online. The tendency of consumers is to first look online to find the information they need, before turning to traditional methods such as television, radio, phone and print. It is important to understand marketing trends for the future and vital to start implementing them.
4 Online Marketing Trends For The Future
1. Online Video: This is perhaps the biggest in marketing trends for the future. Uploading a video under a desired category will help find more targeted traffic for your website. Video is a more interactive and personal way to speak to your customers and can get your message across better than print. More than 75% of a message is grasped when video is used instead of text. Recent studies have determined that over one billion people will be watching online videos in the next five years. That is a huge audience. This is one of the marketing trends for the future that you don’t want to miss.
2. Blogging: Creating a blog around the idea of your business, but not specifically about it, can attract people who are interested in the area you specialize in. For example, if you are a parent and have an online home business, don’t write a blog about your specific business; start a blog about being a work at home parent. In doing this, you will drive people who are also work at home parents, and those who want to be. The idea here is to be witty and genuine and never make it about recruitment. You also want to maximize conversation. Eventually your followers will be curious about what it is that you do or that allows you to have the lifestyle you write about. Make sure you have your business links on your blog so they can find it, and voila, some of those followers turn into customers.
3. Social Networking: We all have heard of it, and most of us have accounts. The two largest by far are Facebook and Twitter. Social networking is one of those marketing trends for the future that is becoming huge. It is thought that Facebook will eventually replace personal email. If you are a larger company, you can start a fan page. If you are a smaller business or home business just start simple. Get followers and build relationships with them. The important thing here is not to make it all about business. People don’t follow a business, they follow people. So interact on a purely social level, and once in a while throw some business in. If you have a Facebook page, no one will pay attention to your posts if they are all business, they see that as spam. And with Twitter, people will just stop following you if you continue to bombard them with business opportunities and recruitment messages. Keep you ratio pretty even, at least 50/50 social to business. Personally, I would keep it around 70% social, 30% business.
4. Search Engine Optimization: There is so much content on the web that consumers are looking for more personal and relevant search results. This means that the search engines will also be looking for more personal and relevant information contained in web pages. You should be testing your keywords and content that you have targeted to a certain audience. You should also be updating the content that you use to get your search engine ranking on a regular basis. As far as marketing trends for the future go, search engine optimization is one you must learn about.
What You Need To Do Now
Are you using these marketing trends for the future? If you are not and feel overwhelmed by the idea of them, there are programs that can help teach you how to properly use them. Learning how to implement online marketing techniques yourself can save you thousands of dollars per year in marketing costs and can massively increase traffic to your website. If you are not already in business, now is the time! Online marketing can make it so easy to find people. The future will have pretty much everything online and more and more people working from home. Starting a home business is easier now since you can use the internet to your advantage and find prospects. Marketing trends for the future will continue to be mostly online, and you should be to.
To get help with your online marketing by one of the Largest Online Marketing and Mentoring programs that can show you how to use the internet to increase your profitability go to [http://www.imagineyourselffree.com]. We also provide you the opportunity for a Profitable Home Based Business in online marketing. Fill out the form on the first page and then watch the video in step #2 on the second page to learn how we can teach you online marketing or watch the video in step #3 to learn about our home business opportunity.
By Katrina Cole
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